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Each City of Alpharetta special event has a main focus, and non-profit partners seeking on-site presence at the event must have a mission that aligns with the main focus of the City of Alpharetta special event. For example, if the event’s main focus is music, all partners’ mission and focus will be related to music. If an organization does not fit the main focus of the event, but wants to have an onsite presence, they may submit an application to become a sponsor of the event.